Relationship Profitability Management (RPM) * – Enterprise-wide profitability solution

RPM enables credit unions to generate and manage profitability information in a totally integrated, totally automated operating environment.  This Web-enabled, open system compiles enterprise-wide data; produces complete member profiles; and generates accurate instrument, product, and member profitability information.  This profitability information is used to build a relational data warehouse to support marketing and sales, product and segment management, strategic planning, business intelligence, member relationship management (MRM), pricing, “what-if” simulations, and performance tracking.  This customizable solution mirrors each credit union’s established method for determining member and product profitability.  Immediate access to accurate, timely, meaningful profitability information enables credit unions to increase revenues and contain costs by enhancing their competitive position and managing their business more effectively.  

* Provided by Jack Henry & Associates’ ProfitStars division